Independent branding studio
A clear idea.
A lasting
impression.
We build identities with character, from the first mark to the world around it.
Featured project / Fashion
Lies for Sale.
An embroidered mark. Expressive lettering. A collection with its own attitude.
Explore Lies for Sale
01 / The Alinea point of view
Distinct in character.
Considered in every detail.
We are an independent studio working across food, drink, fashion and services. We connect strategy, identity and the everyday details of a brand, so each part belongs to the same idea.
Meet the brothers behind Alinea02 / Selected work
Selected work.
Different perspectives.
In focus / Solferino / Self-initiated concept
One house.
Six expressions.
A shared silhouette.
A character of its own.
Reeded glass, considered typography and a palette of cream, deep green and amber bring six spirits into one family. Each label keeps its own character; every detail belongs to the same world.
From the bottle to the digital experience, Solferino explores how material and atmosphere can give an identity depth.
Discover Solferino
03 / What we bring
The whole
brand feeling.
From a fresh idea to a family of products.
One considered system, every touchpoint.
01Brand strategy
A clear point of view before a mark is made. We find the story, audience, and personality that hold the brand together.
Positioning / Naming / Voice & tone02Visual identity
Distinctive identities with enough character to be recognized and enough range to keep growing.
Logo systems / Typography / Color / Guidelines03Packaging systems
A family resemblance across every flavor, format, and SKU. Packaging designed as part of the brand, from the start.
Labels / Structural direction / SKU architecture / Print artwork04Brand worlds
The imagery, illustration, and campaign language that make a product feel like it belongs to a bigger world.
Art direction / Illustration / Campaign concepts / Brand applicationsA good fit, before a first call
Big idea.
Clear next step.
See what a brand project can include, how the stages fit together, and what we’ll need from you.