Félix Patete
01Founder · Design & Creative Direction
Hands-on design and creative direction, from the first idea to the final identity and packaging system.
The studio / Two brothers, one point of view
Small team.
Big on character.
We’re Félix and Diego Patete. Alinea is our independent branding practice, built around a shared belief: a good product deserves a brand with something to say.
Medellín, ColombiaFlorida, US
Diego Patete
02Marketing & Strategy
Marketing and strategy support, helping connect the creative direction to the people a brand wants to reach.
A little alignment goes a long way.
A name. A mark. A pack.
The same unmistakable feeling.
We focus on branding for food, drink, and everyday goods. We work directly with founders and make room for self-initiated projects, too: a place to explore categories, develop ideas, and build complete brand systems. Concept projects are always identified as such.
A clearer starting point
What does your
next chapter need?
Choose the situation that sounds like yours. Explore the scope, the decisions, and a possible rhythm for the work.
Before you choose a studio
Know what you’re
saying yes to.
A good proposal makes the work tangible before it starts.
A defined finish line.
Agree on deliverables, pack formats, SKU count, and file requirements. “A complete brand” should mean the same thing to everyone.
Room to get it right.
Plan for concept selection and consolidated refinement rounds. The proposal sets the review points and what happens if the brief expands.
A shared rhythm.
One lead decision-maker and timely, gathered feedback keep the project moving. Supplier inputs and additional approvals can shift the schedule.
An honest investment.
Scope, timeline, revisions, payment milestones, and any external costs belong in the proposal. You can decide with the full picture in front of you.
From hello to kickoff
- Share the ideaYour product, goals, and timing.
- Check the fitA conversation about what matters.
- Review the proposalScope, schedule, and investment.
- Make a startAgreement, initial payment, and discovery.
Before we start
A few good
questions.
Who do you work with?
Founders and teams creating or refreshing food, beverage, and everyday consumer brands. Share your idea and we’ll explore whether the project is a good fit.
What can a project include?
Brand strategy, visual identity, packaging, illustration, and art direction. The scope follows what your brand needs.
How much does it cost?
Pricing depends on the scope, number of products, and timeline. We’ll prepare a proposal around your brief.
Are the concept brands real businesses?
Self-initiated projects are fictional brands created to explore and demonstrate our approach. They are clearly labeled; they don’t imply real production, distribution, or sales.